[WillAdams]

Unfortunately, it looks like each display has a limited number of pre-defined regions which can be turned on or off --- the Ford ad just has 4 by my count (semi-abstract shapes --- the two wheels constitute one area), while the Esquire cover has 12:

- The 21st Century
- Begins
- Now ->
8 rectangles
- and the background

There's a coloured overlay over each e-ink display --- probably one could do something interesting by creating new overlays and then either using the chip as it is, or re-programming a new one for a different animation sequence / timing / order --- but I don't think it'd be possible to make an ebook display or PDA using the existing controller, save for the simplest (do an overlay w/ pre-printed appts. &c. on it and backlight them according to a timer), but see my later post for a possible work-around.

William