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Originally Posted by Laurens
Good thoughts. Following through with this, I'm thinking of subsidized, subscription-based pricing models, similiar to those used for selling mobile phones cheaply. For instance, if you purchase, say, a 2-year electronic subscription to The Times, you get the reader for half the price.
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I remember reading somewhere that this is exactly what iRex has planned for the Iliad reader. They want to work hand in hand with a couple of mainstream newspaper agencies and offer the reader in conjunction with a e-paper subscription. I don't know if you actually *own* the device or just borrow it for the duration of the subscription, and also if you actually have to pay a one-time introduction fee.