Hmmm....
In that case short would be the magic word...with the implication that their "real" name is unpronounceable. I've seen that used well - "Bis" is a very friendly young gargoyle, just don't trespass in his church (TY Rachel Morgan). That would be especially easy to do for non-human races. Human names would be at your discretion...most readers I know are human and would identify with any name you come up with; just keep it period/genre appropriate.
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