Quote:
Originally Posted by BWinmill
Don't get me wrong, Kobo makes great readers. I'm even excited about the Aura, but I'm still scratching my head over why anyone would order it sight unseen.
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Because for many people there is no opportunity to actually see one.
It's no different for Amazon and they sell millions sight unseen. But this is where good customer service is important and that customers know a device may be returned if not liked.