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I am not a businessman.
I think there is one rather obvious target community who might be interested in the M92, but very likely doesn't know about it, namely conferences in maths and physics.
Frequently publishers visit conferences to sell their journals and books. However, I think that scientists attending conferences would be much more interested in *good* ereaders. I know several people having trouble reading the usual displays - me included... Although I knew that I'd want an eink display, it took me quite some time to find the M92, and I was very hesitant whether it would be good enough for my purposes. "Good enough" is of course subjective. For me it was
* large display size - 9.7 inch is just enough, though I wouldn't mind more...
* weight - the m92 is perfect there
* scribbling on pdf - the m92 is perfect there
* time it takes to flip a page, switch between books - I hope the new multitasking feature improves this
* robustness - my m92 is perfect there, so far...
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