|
MaryBeth Barbour of Ipsos Reid just sent me the most recent market research on e-readers in Canada. These are cumulative marketshare numbers of the entire Canadian population, not just the last quarter or last year. Note that they are talking just about people who own dedicated e-readers, not people who use tablets or other devices for e-reading.
"Hi Steven – Thanks again for your continued interest. In the latest wave of Mobil-ology (collected in January of this year) eReader penetration is up to 14%. In terms of market share, Kobo continues their strong lead (54%), followed by Kindle (23%) and Sony (16%). The remaining 7% is split across a series of small brands."
Interesting numbers given 6 months earlier Kobo was at 47%, Kindle was at 23%, and Sony was at 17%. All three are growing, as the market has grown hugely, but Kobo is definitely getting the lion's share of the growth as the others are attractive just enough new customers to keep level marketshare. For comparison, two years ago the numbers were:
Kobo 29% in January 2011
Kindle 25% in January 2011
Sony 30% in January 2011
|