Thread: Aura HD Kobo Aura HD
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Old 04-23-2013, 08:34 PM   #368
Synamon
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Posts: 1,691
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Join Date: Dec 2011
Location: Land of the Loonie
Device: Kindle Paperwhite and Keyboard, Kobo Aura, iPad mini, iPod Touch
Quote:
Originally Posted by RZetlin View Post
Does anybody know how long the Aura will be in production?

One reviewer believes the Aura won't last until the end of the year.

Given the responses on this forum, the Aura is popular - I wonder if Kobo will change it's mind on a limited run.
This forum is the target audience of the Aura HD, drawing any conclusions from the response here would be foolish. The less avid readers in the rest of the population may prefer smaller readers with less bells and whistles and a lower price point.

That said, "special edition" niche eReaders could be a great way for Kobo to differentiate themselves in the market, they already are the only current supplier of 5" readers.
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