Our original K3 now has become a family of Touch, Fire and PaperWhite readers and tablets. To say my family members are major Kindle fans is a gross understatement.
We love our Apple products too. But most of us prefer our Kindle for reading.
I well remember an older lady looking over my shoulder as I sat reading my K3 in a hotel lobby. She told me that she did not think she could ever get used to reading that way. I told her "neither did I, but here I am!"