Quote:
Originally Posted by JD Gumby
Actually, it's not really related to Reading Life, which is only a small part of it. All that information (pretty much everything you do on the device, inside and outside of books) is collected in a database and sent to/run through Google Analytics every time you sync (at the very least - wouldn't be surprised to find it transferring every time you start a 'Net session of any sort)
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Goggle analytics tracks your behaviour when you are using the Kobo website, either on device or on the web. It does not associate data with a particular individual, nor does it have anything to do with data regarding how fast you read, whether you finish a particular book. Google analytics are in use on almost every website anyone ever visits, it seems.