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Generally speaking, I wouldn't hire someone else to do your online marketing for you. Even if you only have a little time to devote to it, it's much better in the long run for you to understand how you're reaching/talking to your audience. You should also be in control of your social presence, in my opinion. I say that from years of working in advertising and social media, so maybe I'm more inclined to the do-it-yourself model since I've done it myself......but I think you'd be wise to do as much as possible yourself.
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