Thread: Scott Turow: The Slow Death of the American Author (NYTimes)
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Old 04-12-2013, 01:53 PM   #91
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Quote:
Originally Posted by taustin View Post
Even that is hopeless. People can't buy books they've never heard of. The more diversity there is in the market - the more different books people can find - the less they'll read what publishers want to sell and the more they'll read what they want. The most popular shows on TV today get ratings that are a pale reflection of the ratings that shows that were canceled after six episodes for poor ratings, 30 years ago.

I suspect the total number of books being read right now is increasing, because there's something for everyone out there now. But even if it's the same, the money generated it going to be spread out over a lot more authors. The big names aren't going to be anywhere near as big in the future.
I agree 100%. I also don't see it as a bad thing. The casual book-or-two-a-year readers and the handful of big-ticket, franchise authors may suffer a bit, but I suspect everyone else will wonder what the big deal was in the first place--when all is said and done.
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