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A little biased perhaps, but there are very few books that I read, or re-read now that are not eBooks, and this includes books I previously purchased. Why? I think it's possibly a convenience thing. So much easier to whip out the Touch on the train and read than to pull out a book.
There is also the ability to carry a plethora of eBooks with you. I'm currently working my way through the Inspector Morse novels, and a few times I've finished off one of them off rather quickly, and so I can easily open the next in the series, whereas if I was using a real book, I'd probably not have the next one to hand.
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