pdurrant, one of the advantages of the ebook model compared to the p-model is that authors and publishers can price their books dramatically cheaper yet still make greater per unit profits on ebooks than print books. This creates a virtuous cycle where the reader gets greater value and the publisher/author gets greater profit. And by making ebooks more affordable than p-books, a book's readership can increase. Now all we need to do is educate more people about the joys of ebooks.