Thread: Scott Turow: The Slow Death of the American Author (NYTimes)
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Old 04-10-2013, 06:35 AM   #49
murraypaul
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Quote:
Originally Posted by taustin View Post
Apparently, he is unware of how little of the cover price of a book is to pay for paper, ink, and getting it in to the store to buy. Generally, 10-15%, according to industry insiders.
Add the cost of returns. Add the higher margin taken by bricks and mortar stores vs eBook retailers.
A significant proportion of pBooks that are printed are never sold, and are ultimately destroyed. The costs have to be spread over the books that are actually sold, not all the ones that are printed.
Every eBook that is 'printed' is sold.
The 'industry insiders' peddling the 10-15% figures are doing so to justify the high price of eBooks. I don't believe them.
At least in the UK, we are starting to see significant differentiation in pBook vs eBook prices.
For example, Neal Asher's latest SciFi book is £8.99 list in paperback, but £4.19 list as a Kindle book. That doesn't seem profitable for the publisher if the additional costs of a paperback are only 10-15%, does it?
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