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Who says they're NOT going away? It is not at all guaranteed that they can get a "new business model" off the ground.
Selling ebooks only has one business model: Sell the books that people want, and sell them cheaper than other stores.
I've split series between stores, so I could save €5 in the end. Only €5, but hey; it's enough for another book. And sometimes the savings were bigger than that by splitting large series over mulitple stores.
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