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"Owe" is obviously a strong word, especially if the book is bought & paid for, but I do tend to go out of my way to leave reviews, gift a book to someone, or otherwise promote authors (or musicians) I like a lot, where my perception is that they may be under appreciated in terms of sales and/or critical respect, etc. Off the top of my head, personal favorite authors like Michael Marshall (new book this fall, yay!) and Robert Charles Wilson that are wonderful and critically acclaimed, yet are a bit under the radar in terms of mainstream success. Want to do my bit to keep those guys writing. I don't worry about people like Stephen King or Lee Child, though of course if I enjoy one of their books I may be compelled to write a review or mention it to someone.
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