The only thing I owe an author is to respect their copyright by obtaining their book legally.
I stopped taking books in exchange for reviews a long time ago. I think I did a total of three back then. It was awkward so I stopped signing on for that type of obligation.
The linked "Care and Feeding" graphic was... interesting. Couldn't help but notice that actually READING the book wasn't on the checklist.
I also (because I can't stop myself) read the comments. The one from the publicist was... um, enlightening. There's mention of creative incentives to get readers to write reviews, such as one author who offered up a personal Skype call to reviewers. This would likely not be an incentive to most people, unless he was already very well known, or really, really hawt.
