Yes as pointed out, choosing one feature is not going to give a clear picture on preferences.
For me absolutely I need the following or I won't buy it.
Long battery life
eInk (atm anyway, that might change as technology progresses)
External storage support
NO format lock-in.
File manager type access (as opposed to using some 3rd party app to load ebooks)
More recently ( would not buy an ereader without a backlight or some form of self illumination)
Reasonable stability (but I'm a little forgiving with this as it's still a pretty new technology as long as I can restore it easily.)
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