Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz (Hyperion) is $3.03 on
Amazon US (and CDN$ 3.08 on
Amazon CA)
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Book Description:
The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.”
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.
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In the Kitchen with A Good Appetite: 150 Recipes and Stories About the Food You Love by Melissa Clark (Hyperion) is $1.99 on
Amazon US (and CDN$ 2.02 on
Amazon CA)
Quote:
Book Description:
“A Good Appetite,” Melissa Clark’s weekly feature in the New York Times Dining Section, is about dishes that are easy to cook and that speak to everyone, either stirring a memory or creating one. Now, Clark takes the same freewheeling yet well-informed approach that has won her countless fans and applies it to one hundred and fifty delicious, simply sophisticated recipes.
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