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			The poll was far too limiting for me to vote as well.  Like Xanthe's reply, I have many features I need, and a lot I don't care about.  But there's not just one item that's the main priority for me.
 Good design and size/weight is a must.  Touch screen is a must for me; a few physical buttons are nice, but not necessary.  Wide selection of fonts, font sizes, and a way to darken the text.  Epub format.  Good battery life is a must, but I think every e-ink screen reader will do fine there.  My preference is a 5" reader for portability.  Ability to see the time while reading (PRS+ has definitely spoiled me).  At this point for me to purchase a new reader, front lighting would be a necessity.
 
 Things I don't care about at all but if they're included, wouldn't necessarily be a deal breaker:  SD card, audio, wifi (wifi being one that might be a deal breaker, I really don't want the battery drain or the "tracking" that goes along with accessing the internet, and yes, I know you can turn it off in most instances).
 
 Price is always a consideration, but I'd be willing to pay more for a reader that does everything I want and does it well.
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