[fjtorres]

For a lot of people it is none of the above: the ebookstore.
We hobbyist/techie types obsess about specsheets and fancy features, but the vast majority of buyers just want stability, readability, and access to the ebookstore(s) of their choice.

Me, techie that I am, I start with the screen and then look at the software, starting with stability. Everything else I can trade off but those two are non-negotiable after my BeBook experiences.