Quote:
Originally Posted by WillysJeepMan
Given that consumer expectation, Microsoft cannot release a product with no track record that in the consumer's mind has a boutique pricetag. Dumb.
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Well, pricing is part of marketing in my book. They went with iPad pricing for the RT as the benchmark. Which they thought would make it a success since you get an actual PC for the same money. That seemed dumb -- they would have made a big splash with a low price. Of course, their were constrained in that they had to be careful not to upset their hardware partners and customers.