It's called an LCD screen.....
lol
(edit - sorry - slightly off topic. I should have made this a new thread)
Honestly, I have 2 PWs and I just can't see the draw of an e-ink screen. Aside from the obvious drawbacks, slow page turns, no color, and limited functionality, the only benefits I can see is the longer battery life - and that IS awesome - and possibly a lower price point, if you believe that lower price for a limited device is a better value.
I know people have said that "it feels more natural and easier on my eyes", but I can't see (not intended) how that is any different than an LCD screen with appropriately colored text and the right - slightly textured - background. Even the argument that "e-ink doesn't blast my eyes with photons" is kinda crazy when you consider all the new devices that are self-lit (not to mention that ALL seeing is the result of photons hitting your eyes...)
So, I guess I'm asking: What is it that people see in e-ink that is such a benefit over a more functional device with a good reading app installed??
Here's the beginning of a list:
1) Much longer battery life
2) Lower cost (not necessarily better Value)