After reading the "Kindle User Guide", not actually reading the whole thing but searching for the keyword *Periodical* and reading the results, I got the answer.
I wonder any magazine to be called as "Periodical" is far too technical word. Anyway thanks to
ixtab and
terencek for providing me the keyword to look after.
It is called "
Periodicals: Back Issues " which is a collection. Since I've got 13 pages of books to browse, that collection resides at the very end, which caused the problem in the first place.
Anyway, got my problem resolved here itself

no need for CS.
