If by the news shelf, you mean Kobo's preconfigured "New's and Magazines" link on the Library drop down, unless there is some massive recoding done of the Kobo device driver interface, the answer is no.
When Kobo scans content and adds it to the database, they have certain attributes, one I think is a value 6 which means books.
Newspapers on the other hand are type 9.
I know davidfor has done some experimentation here, so hopefully he can expand on this.
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