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I suspect most perple are like my mother - they neither know nor care about DRM! And won't care until they get a new device and can't copy their books over, or the ebook retailer stops supporting that format or flavor of DRM. As long as the book "just works" there's no real reason to care. It's just those us who like to back up their books, or who want an extra level of portability, or who have a philosophical issue with Drm who are going to go through the extra steps to remove it,
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