Looks promising that it's integrated into their site, not just through the Connect application - the less I have to run that, the better
"And from midday, Thursday 4th September you'll be able to download eBooks for your Reader." just appeared too. Guess that give me a few hours of playing with it before the full site comes online. Can't wait.
It's been great lurking here, can't wait to get my mitts my 505 tomorrow morning!