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if you do decide to make only one format available as a free download, might i suggest you make it epub ? this can read natively by some devices (more and more) and also can be easily converted to other formats like mobipocket. it would be brilliant to see more authors supporting the new standard format.
it will mean less work for you, and once the standard becomes more widespread less work for all publishers offering ebooks, which is a good thing, and also more compatible ebooks and no worries about conversion, which is a good thing for readers of all flavors. i am quite certain that there are plenty of willing volunteers around here to help you with that, if you've never tried it before, and there are tools available like the feedbooks.com interface (soon (or possibly now ?) with a wysiwyg interface !!).
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