Quote:
Originally Posted by pdurrant
.What I can't understand is how the book publishers are willing to spend $0.22+ per ebook on Adobe's DRM.
Dropping DRM and increasing profit per ebook by $0.22 should be a no-brainer.
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Obviously they believe it will increase their profits by more than $0.22. If not using DRM costs them sales, it's a simple formula to figure out the break even point.
That their belief is wrong is irrelevant. It would be foolish of them to act against their beliefs, and even more foolish of us to expect them to.