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While monetizing mobile traffic via mobile ads will accelerate the development of the mobile web, I strongly believe that the ads must have the following attributes in order to be truly effective and palatable:
1. Opt-in
2. Location Based
3. Highly targeted based on user preferences/interests
When are carriers going to open up E911 location capabilities to allow advertisers and other Location Based Services (LBS) access (with the subscriber's permission) to location data?
Purchasing on mobiles through click-through ads in one thing, but IMHO the real mobile advertising market will thrive on a combination of opt-in, highly personalized, location aware ads and promotions.
PS Welcome to MobileRead Russ!
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