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Originally Posted by RussellBeattie
Adsense and Yahoo!'s YPN ads can't be viewed via mobile phones because they use Javascript. Admob provides both a text link and a small mobile page to the advertiser which can be viewed on a simple microbrowser.
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Current mobile browsers, which include NetFront, Opera Mobile, Opera Mini (limited), and Pocket Internet Explorer display Javascript (1.5) just fine.
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Not only that, web advertisers don't have a way of monetizing the mobile traffic (people don't type credit cards into their mobile phones) so the first advertisers using Admob ads will likely be ringtone providers and the like who can actually sell something at the end of a click-thru.
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This is a very good point, and definitely true from an advertiser's point of view. Most publishers, on the other hand, are less concerned about the limited use of mobile traffic as long as AdSense displays context-relevant ads that visitors are likely to click on (and Google doesn't prohibit the use of AdSense on mobile-specific pages).