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Originally Posted by Alexander
Russell Beattie seems rather excided about the project, though I fail to understand what AdMob does that cannot already be done with AdSense & Co. |
Adsense and Yahoo!'s YPN ads can't be viewed via mobile phones because they use Javascript. Admob provides both a text link and a small mobile page to the advertiser which can be viewed on a simple microbrowser. Not only that, web advertisers don't have a way of monetizing the mobile traffic (people don't type credit cards into their mobile phones) so the first advertisers using Admob ads will likely be ringtone providers and the like who can actually sell something at the end of a click-thru.
-Russ