
It's an old saying that there are no bad ideas. We beg to differ.
AdMob is "the world's first pay-per-click mobile advertising marketplace" aimed at monetizing traffic going through mobile sites. The company promises to "focus on finding high quality clients" and to split revenues with 75% going to the publisher and 25% to AdMob.
Russell Beattie seems
rather excided about the project, though I fail to understand what AdMob does that cannot already be done with AdSense & Co.