03-18-2013, 05:58 PM
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#1
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Addict
Posts: 386
Karma: 1814548
Join Date: Feb 2009
Device: Kindle 3, Kindle PW2
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Rise of Amazon and Ebooks Force German Publishers To Reinvent Selves
http://www.spiegel.de/international/...-a-888679.html
Quote:
Today, about 11 percent of Germans are reading digital books on devices like the Kindle and the iPad, up from only 4 percent two years ago.
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Online bookstores now have a market share of almost 20 percent, but the large bookstore chains have failed to come up with a convincing strategy to counter this development. An exceptional bestseller like the "Shades of Grey" trilogy, with more than 70 million copies sold worldwide, can certainly improve a company's bottom line, but such phenomena do not change the fundamental outlook: People are buying fewer printed books, and when they do buy them, they increasingly order them online.
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