Quote:
Originally Posted by Ralph Sir Edward
Here's the reason for the inflection point (circa 1975). Several publishers decided to do the unthinkable - give best seller treatment (hardbacks, displays, advertising, promotional tours, ect.) to top genre writers.
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And that would be because of . . . Star Wars (1977). Prior to SW, SF was a backwater in the movie industry, with "b movie" pretty much defining the genre (with the occasiaonal "arty" film like 2001, which didn't have the kind of marketing appeal of SW).
The publishing industry has followed trends in movies for a long, long time. It's good business.