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I think they would have been selling a lot more Nook tablets if they hadn't went with the proprietary store. You could push Nook as your ebook store without trying to dodge the entire Google marketplace altogether. It's resulted in a very poorly-populated store.
I'd think that pre-loading Nook app on it and using the Google market would have been a better buy. If nothing else, the money spent on the proprietary B&N app store could have been spent giving people B&N GCs to get them to start making purchases via the Nook app.
It's chasing that Apple iTunes money that always gets companies. They all want that all-rolled-into-one marketplace.
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