[fjtorres]

Amazon relies on a high tech toolkit but their business practices are those of a retailer.
Low prices aren't a tactic (and a temporary one) as many seem to believe but rather it is hardwired into the company's culture.

Contractors? Seasonal temp workers? Of course! Retailing is a seasonal business.

Amazon does not offer up juice bars or in-house gyms or masseuses as other tech companies do. They pay good but not deliriously great salaries.
But then, most successful retaillers are no different.

A lot of their jobs are mind-numbingly dull.
But then, they don't require a degree in neuroscience, either.

To paraphrase Lensman Kim Kinnison "Not everybody can be first violin in the orchestra; somebody has to blow wind through the trombone."

Everybody has a role to play but only the lucky ones have a choice. The rest of us make do.