The only people they talked to were a 70 year old librarian who's initial response was
“Yeuuuch,”
and Mr De Winter (Age unknown) who apparently leaves books in the back of lorries and gave the opinion
“There’s nothing that will ever replace reading a real book in an armchair,”
Why aren't they asking people who might actually be interested in a bit of new technology as balance? There's plenty of people here who are happy curling up in an armchair with a nice ebook
Myself included.