03-10-2013, 01:29 PM
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#35
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Grand Sorcerer
Posts: 11,732
Karma: 128354696
Join Date: May 2009
Location: 26 kly from Sgr A*
Device: T100TA,PW2,PRS-T1,KT,FireHD 8.9,K2, PB360,BeBook One,Axim51v,TC1000
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Kobo's discounts are about promoting Kobo itself, building their brand's visibility and customer loyalty, whereas most kindle discounts are about promoting the specific book and/or author. What promotes the kindle brand is the sheer volume and frequency of the discounts.
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