Scalzi's
take on it (he's not a reviewer; he's an author that publishers like to put blurbs from in their books):
Quote:
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Dear publicity folk: You know I love you, am philosophically inclined to and aligned with your goals, and I know you’re trying to do your job in innovative and interesting ways. I can’t blame you for that — indeed I applaud you. But this is a simple fact: The moment you make me jump through all sorts of hoops to access a book you want to publicize, you lose me.
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He might review a digital book. He's not going to review one with DRM and special download instructions.
You might consider writing back to the publisher and saying, "I review on my own time and by my own reading preferences. When and if your books reach my reading agenda, I may review them. If you'd like to cut in line, so to speak, make it convenient for me to read your book. Otherwise, don't bother to ask. I'm not going to any special effort to review your books."