You're the first person I've heard suggest that you'd want e-books in HTML or RTF formats.
HTML files of books tend to be so big, that browsers can choke on them... especially mobile browsers. Of course, I have to generate an HTML file to do the conversion into some of the other e-book formats, so I could probably sell the HTML file as well as the other files I sell.
When you're using Plucker, what final format are you saving to?
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