there's a fair bit of positive comments on the reviews of the Reader on the Waterstones website - I was in a Waterstones branch at the weekend and they had one out on display, with a couple of posters around the shop, but if I hadn't been actively looking for info on it I'm not sure I'd have seen it.
I am telling everyone I know that's it's available any day now in the UK and a few people have expressed an interest - particularly after they've seen my PRS 500.
I just hope the ebook prices are going to be cheaper than paper books or else most people are going to be put off, I think.
However, one piece of good news for Waterstones is that Waterstones vouchers will be back on my christmas list. Waterstones vouchers or books were all I used to ask for for any occasion, but since getting my PRS500 I've been asking for cash instead so I can paypal people from here to buy gift tokens from the US so I could buy books from the Sony site