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I think Eric Flint has conclusively proved that giving away free eBooks can have a positive effect on paperback sales. However this does not mean it will always have a positive effect, and raises another question.
How much of the increase in sales comes from publicizing the free giveaway rather than giving away the book? Obscurity is the biggest enemy of any writer, and it may be that writers who relentlessly push their free books online are reaping the rewards of self-promotion rather than the specific rewards of giving away books.
Time to wait until all the numbers are in and then see what happens.
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