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Actually I see several highly priced specialized books at the two B&N that I go to. Most people simply don't notice them since they aren't topics or titles they are interesting in. Of course, it's not surprising to me that one would see these at the Sony store. I'll bet you will see the same books on the Amazon store also.
Certainly the Sony store only has a small fraction of the titles you will see in a regular bookstore since most books aren't available in any ebook format, much less lrx. I typically will go by the local B&N on Saturday morning to browse. For the most part, if I see a book I like, I'll market it down on my iPhone and then check to see if it's available in ebook format when I get home. I would say that my success rate is perhaps 25% at the most and that is in a genre (SF) that is one of the most popular with the ebook crowd.
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