100 to 1 sounds about right to me.
In my case tho, once I DO actually buy a book from an author. I'm VERY likely to buy more.
I downloaded for free a Tabletop Roleplaying game in PDF format which included 95% of the full content.
I liked it so much I bought a hardcopy on print on demand (and I got the full PDF for free).
It would have been VERY unlikely I would have bought anything from him if I didn't get a freebie first to check out the quality.
Since then I have bought a support PDF supplement and this week will order another of his works in hardcopy format (and I get a free PDF of the same as well).
So whilst 100 to 1 doesn't sound like much, if you offer a freebie like the first book for free or a partial free download, If someone actually DOES buy your material, they are very likely to buy more of your stuff.
Last edited by danskmacabre; 03-04-2013 at 11:05 PM.
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