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Regarding programming issues there are times when things look easy to people when asking for an enhancement that I know will be difficult to implement. At the same time I am often asked to do something believed to be enormously difficult that I know can be done in a few minutes or in a few hours.
Having said the above it appears to me the folder issue is either laziness or the developers don't use the product they are developing, a common criticism for many different gadgets. "If they used the thing they would have done x." I could be off base because I am not familiar with the other readers but one could assume the folder concept is already part of the OS used by the other readers. I have read for example that Kindle creates its own folders. If the file/folder concept is part of the OS then utilizing the directory/file API sounds easy to me.
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