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My conversion rate for paid books is probably still only about 1 in 5 a the moment. I guess no one cares about that if they've already got my money, though. (It is the reason I prefer the prices to be low, though.)
Of the hundreds of freebies I've downloaded, I've read almost none, so my conversion rate is likely less than 1%, which doesn't sound like a terrible ratio to me anyway. These are mostly just speculative downloads, and since I still have 80% of my paid downloads to read, when am I going to get to them?
I used samples a fair bit when I first got my kindle, but nowadays I'm really not short of reading material, so I don't often bother. The main reason I get a sample now is to take a look at the table of contents and see what's actually in it.
I am kind of saturated with freebies. About half of the ones I now download are later books in series I was already collecting (if not actually reading), and I'm much more choosy about the rest.
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