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Originally Posted by holymadness
I'm surprised at your impression that the core of social reading is shared highlights and notes. My feeling is the opposite; that it's almost entirely out of sight and mind. I wonder if your impression is more acute among Kindle users than other readers.
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Highlights and notes are what's being pushed by the sites/apps that offer "social reading." Some sites, like Goodreads, have open discussion on each title... with the result that popular titles have several thousand comments/"reviews" and there's no easy way to have a discussion with a handful of like-minded people. The best way to do "social reading" would probably be a chatroom per title, and more chatrooms for collections of titles; the server load would be ridiculous even if it were only "those titles being discussed right this minute." (Would the chats be archived? Would archives of discussions make sense? Who would moderate?)
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When a reader highlights or annotates a passage, it is always for personal reasons: to remember it later, to note its importance, to mark it as a personal favourite.
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I do some highlighting/marking with the intention of posting them publicly because I want to squee at friends about books, or discuss the meaning of some aspect of what I marked. But I do a lot more highlighting for personal use.