When I first got an e-reader I might have had a 100 free to 1 paid ratio, because I was amazed at how many free books there were and wanted them all. Then I read them and found that most of the free ones aren't any good. Occasionally there's a good one but I have to hear some good reviews before I download free books anymore. Now I pay for almost all the books I get. I don't care that much how much they cost, but I only want a book if there's a reasonable chance I'll like it.
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