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So they would either have to make reflow an option (and still have to face the complaints of folks who would use it on the "wrong" PDFs) or turn it on by default and have to explain how their PDF reader only works with some PDFs. Doesn't sound terribly appealing to me either way.
Kobo is a company that has created an e-reader primarily so that people can read e-pubs purchased from Kobo. They've gone the extra mile to distinguish themselves by allowing books from numerous different sources. But it escapes me why they should put time, effort & money into a feature that would benefit only a tiny minority of their potential users.
I am rather curious about something... where do people get novels in PDF? I can't think of any place that sells novels in PDF only. For the simple reason that PDFs are a lousy format for e-readers...
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